Last updated: December 2025
The all-inclusive holiday market has experienced remarkable growth over the past five years. Major hotel chains have poured billions into the sector, Gen Z has turned the format’s reputation on its head, and consumer demand for all inclusive holidays keeps climbing across all age groups and demographics.
We’ve pulled together the latest data on market size, what consumers are doing, how they’re booking, what they’re paying, and where they’re heading in 2026.
Big. And getting bigger at a pace that’s caught the attention of every major hotel chain on the planet.
The global resort market clocked £274 billion in 2024, with projections pointing toward £746 billion by 2030. The all-inclusive slice of that sits around £221 billion right now according to HTF Market Intelligence, heading for £360 billion by 2033.
| Metric | Value | Source |
| Global resort market (2024) | £274 billion | Grand View Research |
| Projected market size (2030) | £746 billion | Grand View Research |
| All-inclusive segment (2025) | £221 billion | HTF Market Intelligence |
| Projected all-inclusive (2033) | £360 billion | HTF Market Intelligence |
| Compound annual growth rate | 18.5% | Grand View Research |
That 60% jump in Hotels.com all-inclusive searches stands out because it signals something more than a post-pandemic bounce or seasonal variation. People are changing how they want their holidays to feel. Less planning. Fewer decisions. More lying by a pool knowing that the mojito is already paid for.
Beach resorts grab the largest chunk at 28.67%, and Asia Pacific dominates geographically with 44.25% of global revenue. No surprises there if you’ve watched Bali and Phuket become household names over the past decade.
| Market Segment | Share | Source |
| Beach resorts | 28.67% | Grand View Research |
| Asia Pacific (regional) | 44.25% | Grand View Research |
| Midrange resorts (by price) | 53.25% | Grand View Research |
| Travel agents and OTAs (booking mode) | 52.62% | Grand View Research |
The UNWTO counted 285 million international arrivals in Q1 2024 alone (up 20% from 2023), and a healthy portion of those travellers ended up poolside somewhere with a wristband and unlimited cocktails.
The generation that grew up scrolling through Airbnb treehouse listings, who supposedly crave “authentic local experiences,” now shows a strong preference for all-inclusive resorts. Expedia’s Unpack ’25 report found 42% of Gen Z travellers prefer all-inclusive as their accommodation type.
A third say their perception of all-inclusive has improved in recent years, and you can trace that shift directly to TikTok. The hashtag #allinclusive has racked up 538 million views in the US, spread across 34,000 posts over two years. When you see what modern resorts look like (swim-up suites, overwater villas, sushi bars that bear no resemblance to beige buffet sadness) the old stigma evaporates fast.
The Alliants travel report broke down the motivations:
| Motivation | Percentage |
| Minimal stress | 41% |
| Easy booking process | 39% |
| Association with luxury | 38% |
| Budget predictability | 34% |
One travel industry exec summed it up: “By the time they’re ready to take the vacation, it’s like, ‘where can I go to put my brain in a box and not have to think about meals and activities?’”
Decision fatigue is real. The appeal of paying once, showing up, and having everything sorted comes from exhaustion with a world that demands constant choices about everything else.
Expedia has labelled a connected behaviour pattern JOMO: the Joy of Missing Out. Previous generations felt compelled to pack itineraries tight, tick boxes, see sights, squeeze in extra excursions. Younger travellers deliberately choose to do less.
According to Expedia’s research, 62% of travellers say relaxation-focused trips help them feel less stressed, and nearly half reckon they get more quality time with the people they care about. All-inclusive gives you permission to switch off without feeling like you’re wasting the money you spent getting there.
Social media has fundamentally reshaped how people discover and book holidays. Research by Hotelagio found that travel content on TikTok grew 250% in 2023, and the #travel hashtag has accumulated over 125 billion views.
| TikTok Travel Statistic | Value | Source |
| Travel hashtag growth (2023) | 250% | Hotelagio |
| Total #travel views | 125+ billion | Hotelagio |
| Europeans who would book based on TikTok | 71% | Hotelagio |
| UK adults using TikTok for holiday inspiration | 23% | British Airways Holidays/YouGov |
| UK users who booked due to TikTok content | 18% | British Airways Holidays/YouGov |
Younger travellers don’t spend weeks researching anymore. They scroll, they see something that looks good, they book.
British travellers have long favoured package holidays for overseas travel, and 2025 data shows that preference strengthening rather than fading.
ABTA research with 2,000 UK adults found 62% of overseas travellers chose packages last year, up from 61%. Families go even higher at 77%, up from 74% the year before. Young travellers aged 18-24 hit 71%, compared to 65% previously.
| Demographic | 2024 | Previous Year | Change |
| All overseas travellers | 62% | 61% | +1% |
| Families | 77% | 74% | +3% |
| 18-24 year olds | 71% | 65% | +6% |
The reasoning is practical:
A third (33%) said they booked a package specifically because they wanted an all-inclusive holiday, up from 28% who said the same last year.
The ABTA Holiday Habits 2024-25 report reveals UK travellers are taking more holidays than ever:
| UK Travel Statistic | Value |
| UK population who took holidays | 84% |
| Average holidays per person | 3.94 (up from 3.42) |
| Average overseas trips per person | 1.7 (up from 1.45) |
| 18-24 year olds average trips | 5.33 |
| 25-34 year olds average trips | 6.43 |
The easyJet Great British Holiday Audit surveyed 2,000 holidaymakers and found Brits plan three holidays on average in 2025, spending £3,051.90 on the main trip. When they book packages, 56% go all-inclusive for beach breaks.
And here’s a stat that says something about British winters: 81% would choose an all-inclusive hotel for a month-long stay if it cost less than staying at home.
Four out of five people would rather be in a resort in January than in their own house. That’s partly about sunshine. But it’s also about heating bills, meal prep monotony, and dark mornings bleeding into darker evenings. All inclusive Tenerife holidays start looking less like indulgence and more like financial common sense.
Travel agents have found their footing again. ABTA data shows 38% booked through professionals in 2024, up from 34%. Families with young children tell the most interesting story here. In 2019, just 36% used travel agents. Now it’s 55%.
| Booking Method | 2024 | 2023 | 2019 |
| All holidaymakers with travel professionals | 38% | 34% | – |
| Families with young children | 55% | – | 36% |
| 18-24 year olds | 48% | – | 36% |
The main reasons for using travel professionals:
Rhodes wildfires. Air traffic control meltdowns. Airlines folding mid-season. When things go wrong abroad, people remember why they used to book with humans who could pick up a phone and fix it.
UK families have watched prices climb steadily. BBC/TravelSupermarket data from summer 2025 shows a seven-night all-inclusive package now costs between £900 and £1,500 per person depending on destination. Travelling as a family of four? Budget somewhere between £3,200 and £6,000 once you factor in flights, meals, and your room.
Prices vary significantly depending on where you put your pin on the map. All inclusive holidays to Greece and the Canary Islands fall in the mid-range bracket, while Turkey offers some of the best value for UK travellers:
| Destination | 2024 Price | 2025 Price | Change |
| Spain | £835 | £914 | +9.5% |
| Greece | £926 | £1,038 | +12.1% |
| Turkey | £874 | £1,003 | +14.8% |
| Cyprus | £950 | £1,166 | +23% |
| Dubai/UAE | £1,210 | £1,525 | +26% |
Source: BBC/TravelSupermarket, July 2025
NimbleFins analysis of ONS data breaks down what a seven-night all-inclusive stay costs across price tiers:
| Destination | Budget (7 nights) | Mid-Range (7 nights) | Luxury (7 nights) |
| Tunisia | £570 | £850 | £1,400+ |
| Turkey | £700 | £1,003 | £1,800+ |
| Spain | £750 | £914 | £1,600+ |
| Greece | £800 | £1,038 | £1,900+ |
| Cyprus | £850 | £1,166 | £2,100+ |
| Dubai | £1,100 | £1,525 | £2,800+ |
Italy and Tunisia bucked the trend with prices actually dropping. If you’re willing to look beyond the traditional hotspots, Tunisia in particular offers all-inclusive packages at around £81 per night according to ONS data.
When you book matters almost as much as where you book. School holiday dates push prices up considerably, and travel agents report families increasingly booking shorter stays or mid-week departures to manage costs:
| Season | Typical Price Impact |
| School holidays (July-August) | 25-40% higher |
| Half-term weeks | 15-25% higher |
| Shoulder (May-June, September) | Standard pricing |
| Off-peak (October-March, exc. Christmas) | 15-30% lower |
Turkey resorts can cost £100 per night in mid-September compared to £260 during the school summer holidays. For cheap all inclusive holidays, September offers the sweet spot. The sea has warmed up all summer, crowds have thinned, and prices drop noticeably once the school rush ends.
Standard all-inclusive packages cover:
Common extras that cost more:
Major hotel chains have poured serious money into the all-inclusive sector over the past few years, and the Mediterranean is seeing the bulk of it. Ten years ago, the big luxury hotel brands wanted nothing to do with all-inclusive. Now they’re fighting for market share in the destinations British families actually book.
Sani/Ikos Group has committed over €1 billion to a five-year expansion plan across the Mediterranean. They’re opening Ikos Kissamos in Crete (2026), Ikos Marbella in Spain (2027), and Ikos Cortesia in the Algarve, Portugal (2028), adding more than 1,200 rooms, suites and villas. The crown jewel is Ikos Kassandra in Halkidiki, a €400 million project opening in 2029 that will be their largest resort to date.
TUI has added 1,200 hotels to its summer 2026 programme, with 380 new properties in Greece, 100 in Turkey, 118 in the Canary Islands, and 145 across the Balearics. They’re also rolling out four new TUI Blue hotels for spring 2026: TUI Blue Pardu in Sardinia, TUI Blue Yaramar on the Costa del Sol, TUI Blue Maviss in Belek, and Akra Didim Resort on the Turkish Aegean.
| Company | Property | Location | Opening |
| Ikos | Ikos Kissamos | Crete, Greece | April 2026 |
| Ikos | Ikos Marbella | Costa del Sol, Spain | 2027 |
| Ikos | Ikos Cortesia | Algarve, Portugal | 2028 |
| Ikos | Ikos Kassandra | Halkidiki, Greece | April 2029 |
| TUI Blue | TUI Blue Pardu | Sardinia, Italy | May 2026 |
| TUI Blue | TUI Blue Yaramar | Costa del Sol, Spain | May 2026 |
| TUI Blue | TUI Blue Maviss | Belek, Turkey | April 2026 |
| Rixos | Rixos Montaza Alexandria | Alexandria, Egypt | January 2025 |
| Rixos | Rixos Premium Alamein | Mediterranean Egypt | 2025 |
Sources: Sani/Ikos Group, TUI, Rixos
Rixos continues expanding across Turkey and Egypt, with Rixos Premium Belek remaining one of the most popular high-end all-inclusive choices for UK families. Their Land of Legends resort, with its attached theme park, has become a major draw for families willing to spend more.
The old image of cheap rooms, watered-down rum, and shuffling along the omelette station queue while kids run screaming past? It doesn’t match what’s being built now.
Ikos Resorts has pioneered what they call the “Infinite Lifestyle” concept, including Michelin-starred menus, complimentary electric MINI Countrymen for day trips, and a dine-out programme letting guests eat at local restaurants off-site without paying extra. They’ve held the number one spot in TripAdvisor’s Traveller’s Choice Awards for six consecutive years.
JLL’s sector report documents the evolution from “relatively inexpensive vacation options with copious amounts of mediocre food and unlimited alcohol” to something considerably more polished. The format has shed its downmarket reputation, and the investment flowing into Mediterranean destinations proves the big hotel groups have noticed.
Adults-only properties have emerged as one of the fastest-growing segments within the all-inclusive market. Marriott’s Luxury Group confirms that demand for all-inclusives with a minimum guest age of 18 is strong and growing.
Hugo Desenzani, Marriott’s managing director for the Luxury Group in the Caribbean and Latin America, puts it plainly: “This isn’t just a flash in the pan; it’s a thoughtful, fundamental shift in luxury hospitality that’s designed to meet the evolving expectations of today’s discerning traveler.
AFAR Magazine reports several factors driving the trend:
| Factor | Detail |
| Declining birth rates | More adults without children, particularly in developed countries |
| “Quiet luxury” demand | Up 47% between 2022-2024 per Travel Weekly |
| Solo traveller interest | 28% prefer adults-only settings for part of their trip |
| 50+ travellers | 34% prefer adults-only for multigenerational trips |
For Brits, the Mediterranean dominates the adults-only market. Greece, Spain, and Cyprus offer plenty of options without the long-haul flight:
| Destination | Popular Properties |
| Greece | Ikos Odisia (Corfu), Ikos Aria (Kos), MarBella Elix |
| Spain | Ikos Andalusia, TUI SENSIMAR, Iberostar Selection |
| Cyprus | Constantinou Bros Asimina Suites, Elysium Hotel |
| Turkey | Rixos Premium Bodrum, TUI BLUE Sensatori Barut |
| Portugal | Tivoli Carvoeiro, Pine Cliffs Resort |
For those willing to travel further, the Caribbean remains popular for special occasions. Sandals operates couples-only resorts across Jamaica, Barbados, St Lucia, and Antigua, while newer options like Secrets Resorts have expanded across the region.
Wellness has moved from a nice-to-have amenity to a core offering at modern all-inclusive properties. The Global Wellness Institute projects wellness tourism will reach £1.1 trillion by 2027.
According to the Wellness Real Estate Report 2024 by RLA Global, hotels with wellness elements saw significant gains:
| Metric | Change |
| Average total revenue per available room | +26% (2023) |
| Occupancy increase | +10% |
| Spa treatment revenue vs 2019 | +30-35% |
Source: Grand View Research
The global spa services market reached £76 billion in 2024 and is projected to hit £116 billion by 2030. Luxury spa services account for 54% of that market share.
Modern all-inclusive wellness programmes now include:
Environmental responsibility has become a differentiator for resorts competing for eco-conscious travellers. Grand View Research found that sustainability now ranks among the top factors driving market growth.
Leading resorts have implemented various measures:
| Initiative | Example Properties |
| Renewable energy (solar, biofuel) | Sani Resort (Greece), Grecotel (Greece) |
| Local food sourcing | Ikos Resorts (60% locally sourced) |
| Zero-waste kitchens | Sani Resort, selected TUI properties |
| Marine conservation programmes | Various Mediterranean resorts |
| Carbon neutrality commitments | Sani/Ikos Group (net-zero target 2030) |
Ikos Resorts sources 60% of its produce locally and works with local suppliers to produce its own-brand organic olive oil, wine, and honey. They’ve also struck deals with local restaurants so guests can eat off-property without paying extra. Their new Ikos Kissamos in Crete is pursuing LEED Gold certification and commits to net-zero carbon emissions by 2030.
Jeremy Sampson runs the UK-based Travel Foundation, and he’s realistic about where the industry is heading: “I don’t think there’s a reality where everyone just goes to ecotourism lodges. It’s not really feasible… there’s absolutely a place for mass tourism – we just have to think about doing it a lot better.”
When booking, look for resorts with:
The Mediterranean dominates, and that hasn’t changed for decades. What has shifted is Turkey’s rise to the top spot. On the Beach data shows Turkey now accounts for 21% of all UK package holiday bookings, overtaking Spain for the first time.
| Destination | Key Appeal | Price Range | Best For |
| Turkey (Antalya/Dalaman) | Mega-resorts, waterparks, value | ££ | Families, budget travellers |
| Spain (Costa del Sol/Brava) | Familiarity, short flight | ££-£££ | Families, couples |
| Tenerife | Year-round sun, Siam Park | ££-£££ | Families, winter sun |
| Greece (Crete/Rhodes) | Culture, food, islands | ££-£££ | Couples, foodies |
| Cyprus | History, beaches | ££-£££ | Families, couples |
| Egypt (Hurghada/Sharm) | Red Sea diving, value | £-££ | Divers, budget travellers |
Source: On the Beach, Advantage Travel Partnership
On the Beach reported an 18% year-on-year increase in Turkey bookings, making it the most popular destination for UK beach holidays. The Canary Islands and mainland Spain followed close behind.
| Destination | Booking Share |
| Turkey | 21% |
| Canary Islands | 19.5% |
| Mainland Spain | 18.2% |
| Balearic Islands | 14.1% |
| Greece | 11% |
| Egypt | 3.2% |
| Portugal | 2.6% |
| UAE | 1.6% |
| Morocco | 1.6% |
| Cyprus | 1.6% |
Source: On the Beach, Summer 2024
Advantage Travel Partnership reports the most sought-after individual resorts sit in Mallorca, Tenerife, Lanzarote, Alicante, and Antalya. Short-haul flights of under four hours make these destinations particularly appealing for families with young children who’d rather not spend half their holiday stuck on a plane.
All inclusive holidays to Turkey and Tunisia have emerged as the go-to options for budget-conscious UK travellers. All inclusive holidays to Egypt offer similar value with the added draw of Red Sea diving and historical sites.
The easyJet audit spotted a pattern they’re calling “Low-Cost Luxe.” Travellers are skipping three-star hotels in Italy and all inclusive holidays to Spain for five-star resorts in Turkey and North Africa, spending roughly the same money but getting a serious upgrade.
About two-thirds of UK holidaymakers say they’d book a cheaper destination if it meant staying somewhere nicer. If you’re hunting for cheap all inclusive holidays, these emerging destinations deliver far more for your money than traditional Mediterranean spots.
Advantage Travel Partnership data shows Malta bookings jumped 117% compared to 2024. Former favourites like Egypt, Malta, and Tunisia are seeing renewed interest, with travel agents pointing to Egypt and Morocco as the two destinations to watch for 2026.
| Destination | Year-on-Year Growth |
| Malta | +117% |
| Egypt | Strong growth |
| Morocco | Strong growth |
Both offer guaranteed sunshine, fantastic all-inclusive options, and prices that make the traditional Mediterranean look expensive by comparison.
How people book their holidays has shifted considerably over the past few years, with a notable return to professional travel services.
| Booking Method | Market Share |
| Travel agents and OTAs | 52.62% |
| Direct with hotel/resort | 28% |
| Package holiday operators | 19% |
Source: Grand View Research
ABTA’s Travel Confidence Index reveals significant differences in confidence levels based on how people book:
| Booking Type | Confidence Score |
| Package holiday bookers | +74 (up from +70) |
| Travel professional bookers | +72 |
| Families | +62 |
| 25-34 year olds | +60 |
| Overall UK population | +47 (up 6 points) |
Package holiday guests and those who book through travel professionals report the highest confidence levels, a clear endorsement of the security these booking methods provide.
The traditional summer peak has expanded. ABTA data shows May and June are now the most popular months for overseas breaks (21% of travellers), slightly ahead of July and August (17% each). October comes in third at 19%. For those who prefer flexibility, last minute all inclusive holidays often deliver better value during shoulder seasons.
Family travel remains one of the strongest drivers of all-inclusive bookings. Grand View Research points to multi-generational holidays as a major growth area. Grandparents, parents, kids, sometimes all under one roof (or at least on the same resort). For families weighing their options, all inclusive holidays remove the headache of budgeting for meals and activities with children.
| Family Travel Metric | Value | Source |
| UK families choosing packages | 77% | ABTA |
| Families using travel agents (2024) | 55% | ABTA |
| Families using travel agents (2019) | 36% | ABTA |
| Families taking children to all-inclusive | 21% | NYU Research |
That jump from 36% to 55% of families using travel agents tells you something about how complicated family holidays have become. Coordinating flights, rooms, dietary requirements, activities for different ages, someone who actually knows what they’re doing starts to look appealing.
Kids born during the pandemic are hitting school age now, and ABTA reckons parents are scrambling to travel before term dates lock them into peak-season pricing forever.
Modern family resorts have expanded their offerings considerably:
Travel Market Report notes that “mega-resorts now offer water parks, flow riders, giant lagoon-style swimming pools, lazy rivers and children’s clubs” as standard features.
Many properties now operate dual concepts, allowing families and adults-only guests to share the same property without overlap. Hotels Xcaret in Mexico’s Riviera Maya does this well. La Casa de la Playa caters to adults only, while Hotel Xcaret México and Hotel Xcaret Arte welcome families. Same ownership, different vibes, close enough to meet up for dinner.
Grandparents get their peace and quiet. Their kids and grandchildren get water slides and kids’ clubs. Everyone’s happy.
The all-inclusive sector shows no signs of slowing down. Industry analysts and resort operators point to several factors that will shape the market through 2025 and beyond.
| Metric | Current | Projected | Growth Rate |
| Global resort market | £274 billion (2024) | £746 billion (2030) | 18.5% CAGR |
| All-inclusive segment | £221 billion (2025) | £360 billion (2033) | 6.3% CAGR |
| Wellness tourism | £514 billion (2023) | £1.1 trillion (2027) | 21% CAGR |
Continued luxury brand entry: The big hotel chains are still early in their all-inclusive expansion. Marriott, Hilton, and IHG have all announced multiple new properties for the next five years. A format they once considered beneath them has become a priority.
Technology integration: Mobile apps for booking restaurants, ordering room service, and signing up for activities are becoming standard. Some properties now put iPads in every room.
Mediterranean expansion: Greece, Spain, Turkey, and Portugal continue to attract major investment, with Ikos alone adding four new resorts by 2029. Egypt and Morocco are emerging as value alternatives with guaranteed sunshine.
Personalisation at scale: The rise of Total Guest Value metrics allows resorts to offer tailored upsells, from spa credits to local excursions, without breaking the all-inclusive model. Want to spend more on spa treatments or private excursions? You can. Prefer to stick to what you’ve already paid for? That works too.
Social media influence: 71% of European travellers say they’d book a holiday based on something they saw on TikTok. Resorts have noticed. Design decisions now factor in how a space will photograph, and influencer partnerships have become a serious marketing channel.
The sector faces headwinds too. Beach destinations face more extreme weather than they used to, and rising sea levels aren’t going away. Finding and keeping staff remains difficult across hospitality worldwide. And economic uncertainty could shift consumer spending patterns.
Alejandro Rodriguez del Peon, VP of marketing at Blue Diamond Resorts, remains optimistic: “All-inclusive resorts are set to lead the way in global travel over the next decade, especially as companies continue to innovate year after year.”
Whether you’re searching for cheap all inclusive holidays to stretch your budget, last minute all inclusive holidays for a spontaneous getaway, or planning ahead for all inclusive holidays with the family, the market has never offered more choice.
How big is the global all-inclusive resort market?
The global resort market hit £274 billion in 2024. The all-inclusive segment specifically sits around £221 billion in 2025 according to HTF Market Intelligence.
What percentage of Gen Z prefer all-inclusive holidays?
42% prefer all-inclusive resorts as their accommodation type, per Expedia’s 2025 travel trends report. One third say their perception has improved in recent years.
How much did all-inclusive searches increase?
Hotels.com reported a 60% year-on-year increase in searches using the all-inclusive filter during 2024.
What percentage of UK families choose package holidays?
77% of UK families selected packages for their 2024 overseas travel, up from 74% the previous year, according to ABTA.
How much are UK travellers spending on holidays in 2025?
The average UK holidaymaker plans to spend £3,051.90 on their main holiday, according to the easyJet Great British Holiday Audit.
What is the average cost of an all-inclusive holiday from the UK?
A seven-night all-inclusive package costs between £900 and £1,500 per person in 2025, depending on destination. Spain averages £914, Greece £1,038, Turkey £1,003, and Cyprus £1,166 according to BBC/TravelSupermarket data. Budget destinations like Tunisia can drop as low as £81 per night.
Why are adults-only all-inclusive resorts growing?
Fewer people are having kids, more people want peace and quiet on holiday, and “quiet luxury” searches jumped 47% between 2022 and 2024. Adults-only properties deliver a tailored experience that family resorts can’t match.
What percentage of holidaymakers book with travel agents?
38% of UK holidaymakers booked through travel professionals in 2024, up from 34% the previous year. For families with young children, it’s even higher at 55%.
Which are the most popular all-inclusive destinations for UK travellers?
Turkey tops the list with 21% of bookings, followed by the Canary Islands (19.5%), mainland Spain (18.2%), Balearic Islands (14.1%), and Greece (11%) according to On the Beach.
How big is the wellness tourism market?
The Global Wellness Institute projects it’ll hit £1.1 trillion by 2027. Hotels that added wellness amenities saw revenue per available room jump 26% in 2023.
We update this article as new data comes out. Last reviewed: December 2025.
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