From Hidden Gem to Trendy Hotspot For a long time, Playa Paraiso was a bit of a quiet backwater. Not anymore. Thanks to the arrival of some serious 5-star heavyweights, it’s transformed into one of the trendiest places to stay in Tenerife. It’s perfect if you want a modern, high-end vibe but find Costa Adeje a bit too “busy.”
The “Cool” Crowd: Since the Hard Rock Hotel Tenerife opened here, the resort attracts a younger, trendier audience who want poolside DJ sets and guitar-shaped swimming pools.
Luxury Seekers: Families who want the absolute best facilities often choose the H10 Atlantic Sunset—it’s sleek, modern, and has some of the best infinity pools on the island.
Sunset Lovers: Because of its position on the west-facing coast, the sunsets here are some of the most dramatic in Tenerife.
Self-Contained Luxury: Playa Paraiso is a smaller resort. While there are a few local bars and the new Rosa Center, the hotels here are designed to be “resort bubbles” where the food and entertainment are top-tier.
Poolside Perfection: The all-inclusive hotels here have invested heavily in their pool areas. We’re talking Balinese beds, swim-up bars, and adult-only zones that feel like a private club.
Value for “New” Luxury: Because it’s still “growing,” you can often get a brand-new 5-star all-inclusive experience here for a lower price than an older 5-star hotel in Las Americas.
Top Tip: Visit the Rosa Center shopping mall in the late afternoon. It’s modern, has great views from the top deck, and is much quieter than the malls in the south. It’s the perfect place to grab those duty-free bits before heading back for your hotel dinner.
Check for “New Opening” Specials: Because new hotels have recently opened here, keep an eye out for “introductory” all-inclusive rates.
The “South” Factor: Always fly into Tenerife South (TFS). The North airport is nearly 2 hours away, whereas the South airport is a 25-minute breeze.
Car Hire is a plus: If you want to explore, Playa Paraiso is a bit more isolated than the “Big Three” resorts. Having a hire car for a few days gives you the best of both worlds.
The Saltwater Lido: Even if your hotel pool is great, the local seawater lido is a fantastic place to spend a day with its own waterfall and restaurant.
Scuba Diving: The rocky coastline here is home to trumpet fish and rays. There are a couple of great dive schools that cater specifically to beginners.
Siam Park: You’re only 10-15 minutes away from the world’s best waterpark. Most hotels offer a shuttle bus.
For the “Vibe”: July and August are when the poolside parties and events are at their peak.
For the Sunsets: September and October. The air is clear, the sky turns incredible shades of purple, and the sea is at its warmest.
Flights are about 4.5 hours. You’ll fly into Tenerife South (TFS). From there, it’s about a 25-minute drive. A taxi will cost around €35-€40, but many of the high-end all-inclusives here offer their own shuttle services.
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